The England and Wales Cricket Board (ECB) has announced Tony Singh as its new chief commercial officer.
Singh is currently the content and business development director at British telco BT. In his new role, he will join the ECB’s senior management team at Lord’s, overseeing all revenue generation and its key commercial relationships as well as customer-facing activities.
Following Singh’s appointment, the ECB’s existing chief commercial officer, Sanjay Patel, will focus solely on his role as managing director – new competition.
Patel took on his additional role last year as the ECB pressed on with plans to launch its new eight-team domestic competition in 2020.
Singh has helped lead BT TV and BT Sport’s growth over the past five years and led the team responsible for the broadcaster’s cross-supply content deal with Sky. He previously worked for consumer marketing agency Nectar and the BBC’s commercial agency. Singh will take up his new role in April.
ECB chief executive Tom Harrison said: “Tony brings a wealth of experience in dealing in complex commercial environments and has a proven track-record of delivering success across sports and media organisations. His experience and industry knowledge in a fast-changing media landscape will be a tremendous asset to our leadership team.
“He will have a critical role to play in our long-term plans to grow the game at every level; helping us develop new commercial partnerships and diversify the game’s revenue streams, enhance our use of data and strengthen our digital offering for the millions of cricket fans nationwide.”
Meanwhile, the ECB has appointed Gordon Hollins to the newly-created role of managing director, county cricket. Hollins’ responsibilities will include managing the relationship between the ECB and the domestic and recreational game.
Hollins previously served as the ECB’s chief operating officer.