The Drone Racing League has named veteran sports industry and technology executive Rachel Jacobson as its president.
Jacobson most recently was chief business development officer for Landit, a New York-based, early stage technology platform focused on boosting the success and engagement of women in the workplace. She also spent 21 years with the National Basketball Association, where he rose to senior vice president of global partnerships and managed a portfolio of nearly $1bn in partnership sales.
At the upstart the international pro drone racing circuit, Jacobson will lead global partnerships, media rights, marketing, and business development.
“Leaders across the sports and tech industries love and respect Rachel,” said Nicholas Horbaczewski, DRL chief executive. “She’s tenacious, strategic, and laser-focused on delivering return on investment.”
Jacobson will also seek to building on recent gains for DRL that have been achieved in part through airing of races on international networks such as NBC, Twitter, and Weibo. The property over the past year has seen growth of nearly 200 per cent in average viewership, a 60 percent uptick in social media following, and a 90 per cent increase in virtual drone racing participation.
“Blending the digital with the real, DRL is known as a real-life video game, and takes everything I love about traditional sports and intersects with cutting-edge technology, innovative storytelling, and esports competition to engage the next generation of fans,” Jacobson said.