Dentsu, the Japanese advertising giant heavily involved in sports marketing, has acquired the international rights to the J.League, Japanese football’s top division.
Fox Sports secures Serie B rights in US via Helbiz Media distribution deal
Lega Serie B will be broadcast for the first time in the United States following a distribution deal between Helbiz Media, the Italian league's exclusive global rights distributor, and Fox Networks Group
Lega Serie A centralises video game rights of 14 clubs with EA Sports deal
Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.
Setanta retains Premier League rights in Ukraine to 2025
Pay-television broadcaster Setanta Sports has retained its exclusive Premier League rights in Ukraine for another three seasons
Viacom18 lands World Cup rights, ‘hires Star’s Jayaraj’ as sports head
Viacom18 has stepped up its presence in the Indian sports media marketplace with the acquisition of broadcast rights to the 2022 Fifa World Cup national team football tournament, plus the hiring of senior…