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Cricket Australia extends sponsorship with KFC

Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket.

KFC will continue as title sponsor of the BBL, a position the brand has held since the T20 league started in 2011-12. KFC has acquired new rights around the Women's Big Bash League and women's national team matches.

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