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Cricket Australia extends sponsorship with KFC

Sixers fans cheer during the Big Bash League Final match between the Sydney Sixers and the Melbourne Stars at the Sydney Cricket Ground on February 08, 2020 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket