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Celta Vigo signs sleeve sponsorship with Maldives government

(Photo by Octavio Passos/Getty Images)

Spanish football club Celta Vigo has signed a sponsorship contract with the government of the Maldives.

The three-year deal will see a Maldives logo present on the sleeve of the team’s home kit and training jersey. SportBusiness Soccer indicates that its value is €750,000 ($830,000) per season.

Alongside the sleeve sponsorship, Maldives branding will be visible at Celta’s stadium and training ground and on its team bus.

The agreement will also incorporate a collaboration focused on the development of youth football in the Maldives.

The country’s minister for tourism, Ali Waheed, said: “This agreement will greatly promote tourism and sport and will strengthen the backbone of our national team and all of our country’s football.”

Celta Vigo’s president, Carlos Mouriño indicated that the Europe, India and China markets were the main ones which would be targeted through the tie-up.

The LaLiga club’s main shirt sponsor remains Spanish beer brand Estrella Galicia. As detailed by SportBusiness, the company still has nineteen months remaining on its contract, worth €2.1m a season.

It is joined on the team’s shirt by Spanish bank Abanca, also the stadium naming-rights partner in a ten-year deal. The Abanca logo is present on the back of the club’s jersey.

The kit sponsosrhip portfolio is completed by automotive accessories company Grupo Recalvi who act as the team’s short sponsor.