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Capifrance enters sports sponsorship with LFP

The Ligue 1 match between Paris Saint-Germain and SCO Angers on January 11, 2023 (by Jean Catuffe/Getty Images)

French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP).

The contract, brokered by the Sportfive agency, will run through to the end of the 2024-25 season and names Capifrance as an official partner and real estate partner of Ligue 1, Ligue 2 and the Trophée des Champions cup competition.

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