French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP).
The contract, brokered by the Sportfive agency, will run through to the end of the 2024-25 season and names Capifrance as an official partner and real estate partner of Ligue 1, Ligue 2 and the Trophée des Champions cup competition.
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