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Busch Light to support Nascar’s female drivers with $10m ‘Accelerate Her’ program

Brewing company Anheuser-Busch has committed to spend $10m (€8.8m) over the next three years to support female Nascar drivers aged 21 and over through with the Busch Light “Accelerate Her” program.

The initiative includes direct sponsorship fees, brand social-media support, media value, and awareness through owned assets and additional media training and earned public relations.

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