Brazilian basketball league sets first with TikTok launch

mups prior to Game Six of the 2019 NBA Finals (Photo by Thearon W. Henderson/Getty Images)

Short-form video platform TikTok has partnered with Novo Basquete Brasil (NBB), the top division of club basketball in Brazil.

The NBB becomes the first sports league in Brazil to have a presence on the app, which allows users to create and discover fun, short-form videos.

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