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Big Bash League’s Brisbane Heat adds BCF as kit sponsor

Chris Lynn and Josh Lalor celebrate during the Big Bash League match between the Brisbane Heat and the Perth Scorchers (Photo by Bradley Kanaris/Getty Images)

Australian Big Bash League Twenty20 cricket franchise Brisbane Heat has struck a kit sponsorship deal with outdoor products retailer BCF.

The company’s logo will feature on the sleeve of Heat players during the upcoming BBL season as part of the agreement.

BCF branding will also appear on the kits of the Heat’s women’s team during this weekend’s Women’s Big Bash League Finals at Allan Border Field.

Additionally, BCF will feature in Heat digital and video content during the BBL season and will activate at The Gabba and Metricon Stadium on game days.

BCF is Australia’s biggest retailer of boating, camping, fishing, leisure and watersports equipment.

Heat general manager Andrew McShea said: “The BBL is all about spending time with friends and family during the summer holidays and enjoying the great weather and outdoor lifestyle Queensland and Australia are blessed with, making the Heat and BCF a great fit.

“Our fans and players love fishing, camping, surfing and just about any outdoor activity South East Queensland has to offer, so there is going to be a lot of excitement around our new partnership.”

The Heat recently extended sponsorship agreements with Coca-Cola Amatil, Toyota Australia and National Storage.