Spanish LaLiga football club Barcelona has signed a collaboration agreement with Barcelona Global, a non-profit association that seeks to drive economic activity to the city.
Through the agreement, the two parties will work on private-sector projects to strengthen Barcelona’s position as a global city. The agreement will run until 2021.
The club becomes a corporate protector of Barcelona Global, which comprises 200 of the city’s leading companies, research centres, entrepreneurs, business schools, universities and cultural institutions, and more than 730 professionals.
The signing of the agreement was attended by Barcelona president Josep Maria Bartomeu and chief executive Òscar Grau, as well as Barcelona Global president Pau Guardans, chief executive Mateu Hernández and director of corporate relations Anna Marqués.
The deal has been signed at an important time for the club, which is currently embarking on its Espai Barça project. The project will expand the capacity of the Camp Nou to 105,000 and deliver a new Palau Blaugrana arena, the Barça Campus and the 6,000-seat Estadi Johan Cruyff.
The club attended last month’s ‘Barcelona London Day’, which was organised by Barcelona Global and saw the organisation travel to the English capital to network with a number of business professionals. At the event, Jordi Moix, the commissioner of Espai Barça, explained how the project can help deliver business and investment opportunities to the city.
Barcelona Global also has a network of 110 members living and working outside of Spain. The association promotes the city as a destination of talent and business opportunities, and identifies challenges in the areas of entrepreneurship, research and knowledge, culture, and tourism, among others.