HomeNewsSponsorship & MarketingFootballSpain

Barcelona launch e-commerce platform after assuming merchandising control

(Photo by Tim Clayton/Corbis via Getty Images)

Spanish football club FC Barcelona has launched its own official e-commerce channel for the first time.

Previously its merchandising and retail rights were fully controlled by sportwear giant Nike through its company FCB-Merchandising.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Football
Sponsorship & Marketing

Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Football
Media

The English Premier League will take its domestic media rights to market this year but is unlikely to support a challenge to the 3pm blackout rule, its chief executive Richard Masters has said.
Football
Media

The English Football League has issued its invitation to tender for domestic broadcast rights from the 2024-25 season onwards
Football
Host Broadcast & Production

LaLiga, the organising body of the top two tiers of Spanish football, has teamed up with the Iberian arm of French production and distribution company Banijay to launch LaLiga Studios, a new sports-focused…