Barcelona and Juventus sign content deals with Chinese platform Xiaohongshu

Juventus in Serie A action against Inter Milan on May 15, 2021 (by Jonathan Moscrop/Getty Images).

European football giants Barcelona and Juventus have signed content partnerships with Chinese social media and e-commerce platform Xiaohongshu.

The respective Spanish and Italian football clubs will share highlights and other club content on the platform, promoting themselves as lifestyle brands by establishing and establishing fashion trends, music and art for Xiaohongshu users, news website Ecosports.cn reported.

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