European football giants Barcelona and Juventus have signed content partnerships with Chinese social media and e-commerce platform Xiaohongshu.
The respective Spanish and Italian football clubs will share highlights and other club content on the platform, promoting themselves as lifestyle brands by establishing and establishing fashion trends, music and art for Xiaohongshu users, news website Ecosports.cn reported.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here