Xiaohongshu
Spanish and Belgian federations agree content deals with Xiaohongshu
The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
Xiaohongshu to stream American Ultimate Disc League in China
Chinese social media platform Xiaohongshu has agreed a media partnership with the American Ultimate Disc League involving live streams of events
Young Chinese use Xiaohongshu to share their sporting lifestyles
In a guest article for SportBusiness, Denis Green, global head of communications for the Mailman digital agency, speaks to Li Shen, head of sports content operations at Xiaohongshu. The growing social media 'lifestyle' app is popular among young and female Chinese audiences and has ambitions to be a bigger platform for sports content
Barcelona and Juventus sign content deals with Chinese platform Xiaohongshu
European football giants Barcelona and Juventus have signed content partnerships with Chinese social media and e-commerce platform Xiaohongshu
Xiaohongshu agrees sports deals with CCTV, women’s football team
Chinese, female-skewed social media and ecommerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team