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Xiaohongshu agrees sports deals with CCTV, women’s football team

Offline cosmetics pop-up store of Xiaohongshu's "Perfume Museum" at Yuyuan Mall in Shanghai, China. (Photo credit should read Costfoto/Barcroft Media via Getty Images)

Chinese, female-skewed social media and ecommerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team