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AS Roma adds AYX as Asian betting sponsor, Fiorentina renews with Sammontana

(Photo by Sportinfoto/DeFodi Images via Getty Images)

Italian Serie A club AS Roma has struck a regional sponsorship with betting operator AYX for the Asian market.

As part of the new agreement, AYX branding will feature on Asian broadcast channels during the club’s home games via digital replacement technology on the LED pitch-side displays.

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