Argentinian FA to award VAR contract, finds beer sponsor

Referee Victor Carrillo views VAR screen during Copa Libertadores match between River Plate and Cerro Porteño (Photo by Marcelo Endelli/Getty Images)

The Argentinian Football Association (AFA) is expected to this week make a decision on the award of a video assistant referee (VAR) technology supplier contract.

The technology is to be introduced into the country’s Superliga and the AFA has received bids from rivals Hawk-eye and Mediapro, according to the ICN Diario news website. Reftel Srl, a company that provides communications equipment, is also said to have submitted a joint proposal with production company Simply Live.

Along with 276 fixtures from the Superliga, the four-year contract on offer is also expected to cover 49 matches from the Copa de la Superliga, Argentina’s league cup competition.

Earlier this year, Hawk-eye beat Mediapro to the contract to provide VAR technology for Spain’s top two divisions from 2019-20 to 2022-23. Mediapro, the leagues’ former VAR supplier, unsuccessfully challenged the award made by the Spanish Football Federation (RFEF).

Meanwhile, the AFA has signed beer brand Cerveza Schneider as an Official Sponsor to its national teams.

The deal will run for three years and extends to the country’s men’s, women’s, youth and futsal sides.

The brand joins the association’s main sponsorship tier. This also includes sportswear giant adidas, soft drinks manufacturer Coca-Cola, car maker Nissan, insurance company Sancor Seguros, energy firm YPF, fast food chain Mostaza, ceramic manufacturer Fango and landscaping equipment producer Toro.

It represents a further step into football for Cerveza Schneider, which already holds an exclusive contract for advertising during Fox Sports’ broadcasts of Superliga matches. The beer brand also sponsors top-tier sides Racing Club and Colón.