Amazon eyes move into US ticketing market

Internet company Amazon is targeting a move into the US ticketing sector, according to Reuters.

The news agency, citing sources familiar with the matter, said Amazon is planning on partnering with venue operators to sell tickets to sports and music events.

The report added that sports teams would view selling its tickets through Amazon as a means to sell more merchandise through the e-commerce giant.

Such a move from Amazon would represent a challenge to the monopoly of Ticketmaster, the world’s leading ticket sales and distribution company.

Reuters reported that Amazon has held conversations with Ticketmaster over its entrance into the US ticketing sector, but, according to sources, talks have hit an impasse over who would control customer data.

Amazon is looking to broaden the number of services it offers and has recently stepped up its investment in the sports-rights market. Its Prime service was in April confirmed as the NFL American football league’s exclusive partner to deliver a live OTT digital stream of Thursday Night Football to a global audience across devices during the 2017 season.

Amazon Prime Video will stream the 10 Thursday Night Football games broadcast by US networks NBC and CBS, which will also be simulcast on NFL Network, once again securing the league's tri-cast model of broadcast (NBC/CBS), cable (NFL Network), and digital (Amazon Prime Video) distribution.

Earlier this month, UK newspaper the Guardian reported that Amazon had landed its first major sports rights deal outside its home US market by acquiring UK rights to professional men’s tennis circuit the ATP World Tour. Amazon would replace incumbent rights partner, pay-television broadcaster Sky.