Alibaba Sports becomes Orange Lion Sports, marking strategy shift

Gym culture has grown in China in recent years, encouraged by a government focus on citizens' health and fitness. (Photo by Kevin Frayer/Getty Images)
Gym culture has grown in China in recent years, encouraged by a government focus on citizens' health and fitness. (Photo by Kevin Frayer/Getty Images)

Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus.

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