HomeNewsSponsorship & MarketingNFLUSA

A-B calls time on exclusive Super Bowl alcohol rights deal

(Credit: Getty Images)

Brewing giant Anheuser-Busch InBev has called time on its run as the exclusive alcohol advertiser for the Super Bowl, a deal with the National Football League which dates back to 1989.

The decision means a series of alcohol companies can now align with the league's showpiece game beginning in 2023.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here