Germany

Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.

Formula One supremo Bernie Ecclestone has reportedly waived the €14 million entry fee to allow the insolvent company that owns the Nuerburgring race track to host the German grand prix.

Adidas has announced that it expects to achieve a record €2 billion in sales from football products in 2014.

The German Football Association (DFB) has announced that it has received bids from Berlin and Munich for consideration to be host cities of UEFA Euro 2020.

Lebara has marked its first major entrance into the football sponsorship market by signing a deal with Borussia Dortmund.

Bundesliga CEO Christian Seifert has criticised football’s governing body FIFA for being “politically driven” in awarding the 2022 World Cup to Qatar, according to Associated Press.

International Olympic Committee (IOC) vice-president Thomas Bach has received the full support of the German Football League (DFB) for his IOC presidential candidacy.

German manufacturer BMW has rubbished comments by Formula One commercial supremo Bernie Ecclestone on its return to the sport.

Holsten has agreed a three-year extension to its long-running partnership with 1.Bundesliga football club Hamburg SV.

Formula One supremo Bernie Ecclestone has received backing from the board to remain the head of the motor sport unless he is convicted for bribery allegations by German authorities.

Paris and Cologne have been named co-hosts of the 2017 Ice Hockey World Championships, with the latter set as the main venue.

German football club Bayer Leverkusen has named Michael Schade as its managing director following the retirement of Wolfgang Holzhaeuser this October.

Turkish Airlines has agreed a new three-year premium partnership deal with Borussia Dortmund – an announcement that came just hours after the 1.Bundesliga club defeated Real Madrid 4-1 in the first leg of the UEFA Champions League semi-final.

German 1.Bundesliga club Hannover 96 has agreed a seven-year deal that will see the HDI Group become the new naming rights sponsor of its stadium.

Bayern Munchen has agreed a three-year extension to its long-running sponsorship deal with Coca-Cola.

Bayern Munich has joined forces with its home city and the state of Bavaria to launch a bid to secure UEFA Euro 2020 games at its Allianz Arena home.