SportBusiness Sponsorship staff

Former owners of Major League Baseball team San Diego Padres are planning to make a substantial investment into English Premier League football club Swansea City.

The European Handball Federation (EHF) has agreed to revamp the format of its men’s Champions League club competition, while an expanded men’s European Championships could be in place as soon as the 2020 event.

The International Aquatics Federation (Fina) has moved to enhance its event-staging capabilities by signing a four-year partnership with temporary infrastructure specialist Nussli.

A key member of the ownership group behind David Beckham’s bid to bring a Major League Soccer (MLS) expansion franchise to Miami has said 2017 is the target date for the launch of the team.

English Premiership rugby union club London Irish has renewed its sponsorship deal with waste water and sewage specialists Pump Technology until the end of the 2017-18 season.

Emirates has further bolstered its position in the football shirt sponsorship market after finalising a five-year deal with Real Madrid.

Dialog Axiata has sealed a three-year deal with Sri Lanka Cricket, representing the country’s biggest sponsorship deal, according to the Daily Financial Times newspaper.

English Premier League football club Southampton has entered into a “long-term” kit partnership with Adidas.

FC Barcelona-bound Brazil forward Neymar has further enhanced his endorsement portfolio after agreeing a two-year deal with confectionary brand Mentos.

English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.

The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.

Panasonic has enhanced its association with the Olympic Movement by signing up as an official supplier to the 2014 Winter Olympics in Sochi, Russia.