Eastern Europe

Broadcasters in Hungary have been invited to bid for LaLiga broadcast rights as the Spanish league looks to secure a new five-season agreement, SportBusiness understands.

Romanian pay-television broadcasters Digi Sport and Prima Sport have acquired rights to Uefa’s three club competitions for the next three seasons.

Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.

Extensive live coverage of Czech football’s knockout clubs competition is moving away from public-service broadcaster Česká Televize to pay-television broadcaster O2 TV in a landmark five-season agreement.

Central Asia is the next region in which Premier League and FA Cup rights have been sold together, with the Saran Media Group picking up the contract to 2027-28

Domestic free-to-air coverage of the Polish Ekstraklasa has been secured for the next three seasons, after a late sublicensing agreement was struck between pay-television's Canal Plus Polska and public…

TV Klan, the private television channel in Albania, has acquired exclusive rights to the Fifa World Cup in 2026.

Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.

Setanta Sports has signed a multi-year media rights deal to air the Professional Fighters League (PFL) and Bellator in Eurasia and the Philippines

TVP again fell victim to a cyber-attack which impacted on its coverage of Poland’s games at Uefa Euro 2024, with the public broadcaster having to resort to back-up measures on Friday.

Megogo, the over-the-top streaming platform, has retained exclusive rights in Ukraine to all Uefa club competitions in the new three-year cycle

Nova has retained rights in the Czech Republic to the Uefa Champions League, completing its set of European club competition rights for the 2024-27 cycle.

Commercial and pay-television broadcaster bTV and Telekom Austria-owned telco A1 have renewed their rights in Bulgaria to Uefa club competitions, ahead of the current three-year deals ending this Saturday with the Champions League final. 

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.

France’s Professional Football League (LFP) has announced its first international rights deal since launching a tender over six months ago, an 18-territory pact with Saran Media covering Eastern Europe and Central Asia.