Eastern Europe

Latest Features

A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.

Kevin Roberts finds out what lessons Budapest has learned from its failed Olympics bid and whether another tilt at the Games is likely.

With less than seven months to go until the host city of the 2024 summer Olympic Games is announced, sustainability has become a central theme for the three remaining bidders - Budapest, Los Angeles and Paris. In the first of a three-part series, Mark Bisson analyses Budapest's credentials.

Where the 2015 European Games in Baku were extravagant, the 2019 edition in Minsk plans to be frugal. Dominic Bliss asks whether the Belarussian capital can deliver the EOC’s flagship event on a shoestring.

The administrators behind the Ukrainian Premier League are adopting new commercial models and an updated competition format to overcome multiple problems – including Russia’s annexation of Crimea. Kevin Roberts reports on how the changes have attracted the interest of the world’s sports marketing agencies.

Slovenian telecommunications provider Telekom Slovenije has halted the availability of the Sport TV 1, 2 and 3 channels on its television platform after accusing the broadcaster of hiking up the carriage…

Croatian public-service broadcaster HRT will cover next summer’s Uefa European Championships after striking a sublicensing deal with United Group, the rights-holder in the Balkan region.

Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.

World Athletics has awarded hosting rights for its 2022 Indoor Championships and Half Marathon Championships to Belgrade and Yangzhou, respectively

Features

With four other strong bids already on the table, Elisha Chauhan asks whether Budapest’s campaign is strong enough to host the 2024 Olympics.

With less than two weeks until the International Olympic Committee (IOC) names its new leader, SportBusiness Group editorial director Kevin Roberts looks at the young life of Sergey Bubka, who would later become one of the presidential candidates.