Africa
Manchester City adds SportyBet to regional betting sponsors
English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet
SA tourism minister calls for end to ‘unlawful and invalid’ Spurs deal
South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…
ESPN Africa lands Top Rank fights
Sports broadcaster ESPN Africa has added boxing to its programming portfolio in a ‘multi-year’ contract with promoter Top Rank Boxing.
Oppo connects with Springboks handset deal
SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo
Morocco joins Iberian bid for 2030 World Cup
Morocco has officially joined Spain and Portugal’s joint bid to host the 2030 edition of the Fifa men's World Cup.
Domestic broadcast deal agreed for Tunisian handball league
The Tunisian Handball Federation (FTHB) has signed off on a domestic broadcast deal with Jawhara TV covering the country’s Ligue Nationale A.
MultiChoice unites with NBCU, Sky to relaunch streaming service
MultiChoice, the pay-TV broadcaster operating in sub-Saharan Africa, has announced plans to significantly overhaul its streaming service, Showmax, through a new agreement with Comcast’s NBCUniversal (…
Protocol to distribute Rugby Europe rights in Asia, Oceania and South Africa
Rugby Europe, the administrative body for rugby union in Europe, has signed an exclusive media rights distribution deal with the Protocol Sports Marketing agency covering Asia, Oceania and South Africa
CAF eyes greater returns with recruitment of new commercial director
The Confederation of African Football (CAF) has recruited Egyptian Hassan El Kamah as its new commercial director
Eurosport continues to showcase World Rally-Raid Championship
Media group Warner Bros. Discovery Sports Europe has agreed a broadcast rights deal with the fledgling World Rally-Raid Championship (W2RC)
Professional Fighters League adds 1xBet as regional sponsor
Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)
Mojabet named as Marseille’s African betting partner
French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet
Canal Plus ups MultiChoice shareholding to over 30 per cent
Canal Plus, the France-based pay-television broadcaster, has further increased its stake in pan-African broadcaster MultiChoice to 30.3 per cent
Vitality returns as title sponsor of Netball World Cup
Insurance and investments company Vitality has strengthened its presence within netball by agreeing a deal to sponsor this year’s World Cup in Cape Town, South Africa.
First free-to-air Super Bowl coverage in Nigeria in SportyTV deal
NFL fans in Nigeria will be able to enjoy free-to-air access to the Super Bowl for the first time after SportyTV acquired rights to this year’s game.
Parliamentary body pours cold water on Spurs-SA Tourism sponsorship proposal
A South African parliamentary committee has sought to scrap a proposal by the country’s ministry of tourism to sponsor Premier League club Tottenham Hotspur.
Sportdigital Fussball owner launches football channel in Ghana
Sportainment, the parent company of German pay-TV broadcaster Sportdigital Fussball, has launched a free sports channel on Ghana's HD+ satellite platform as it looks to take its round-the-clock football…