Africa

Rugby Union
Sponsorship & Marketing

Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens
Basketball
Media

The Basketball Africa League has announced a series of international broadcast partners ahead of its inaugural season, including ESPN and NBA TV in the United States
Athletics
Media

The TV Media Sport agency has agreed a rights deal with Kenyan media company Nation Media Group for the World Athletics U20 Championships, which will take place in Nairobi in August
Rugby Union
Sponsorship & Marketing

South Africa’s Western Province Professional Rugby has extended its sponsorship contract with global logistics firm DHL.
Football
Media

CRTV and the Cameroon Football Federation (Fecafoot) have agreed a deal that will see the state-backed broadcaster produce and show the country's top two football divisions, Elite One and Two, as well…
Football
Media

African football finds itself facing an existential crisis down in large measure to questionable decision-making by the Confederation of African Football and Fifa, football’s world governing body. Frank Dunne looks at where it all went wrong.
Football
Media

Pay-television broadcaster StarTimes has announced a media-rights deal with the Asian Football Confederation to show coverage of its major national and club competitions across sub-Saharan Africa
Multi-Sport
Sponsorship & Marketing

The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
Motorsport
Media

Extreme E, the new electric off-road racing series, has agreed a rights deal with South African public-service broadcaster SABC
Football
Media

SuperSport has acquired exclusive English-language pay-television rights to broadcast all 64 matches of the Fifa World Cup 2022 across sub-Saharan Africa
Football
Media

South African public broadcaster the SABC has agreed a deal which will see eMedia’s satellite service, Openview, broadcast its channels. The SABC will also be launching a new dedicated sports channel.
Cricket
Media

Recast, the new direct-to-customer video platform, has secured exclusive rights to stream the inaugural Dafabet African Premier League to UK viewers
Rugby Union
Events

The British & Irish Lions’ tour of South Africa will go ahead as scheduled this summer after an agreement was reached with the South African Rugby Union.
Football
Events

Patrice Motsepe, the newly-appointed president of the Confederation of African Football (CAF), has said that its flagship Africa Cup of Nations (Afcon) tournament will continue to be played every two years…
Football
Industry Moves

Patrice Motsepe has pledged to create a “new CAF” after being elected unopposed as the new president of the Confederation of African Football, with Fifa executive Véron Mosengo-Omba appointed general secr…
Rugby League
Media

International sports broadcaster ESPN has acquired rights in Africa to the NRL Australian rugby league competition
Rugby Union
Sponsorship & Marketing

World Rugby has appointed South African agency Megapro as its exclusive sponsorship sales agent for the 2022 Rugby World Cup Sevens, which is taking place in Cape Town