English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet

South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…

Sports broadcaster ESPN Africa has added boxing to its programming portfolio in a ‘multi-year’ contract with promoter Top Rank Boxing.

SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo

Morocco has officially joined Spain and Portugal’s joint bid to host the 2030 edition of the Fifa men's World Cup.

The Tunisian Handball Federation (FTHB) has signed off on a domestic broadcast deal with Jawhara TV covering the country’s Ligue Nationale A.

MultiChoice, the pay-TV broadcaster operating in sub-Saharan Africa, has announced plans to significantly overhaul its streaming service, Showmax, through a new agreement with Comcast’s NBCUniversal (…

Rugby Europe, the administrative body for rugby union in Europe, has signed an exclusive media rights distribution deal with the Protocol Sports Marketing agency covering Asia, Oceania and South Africa

The Confederation of African Football (CAF) has recruited Egyptian Hassan El Kamah as its new commercial director

Media group Warner Bros. Discovery Sports Europe has agreed a broadcast rights deal with the fledgling World Rally-Raid Championship (W2RC)

Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)

French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet

Canal Plus, the France-based pay-television broadcaster, has further increased its stake in pan-African broadcaster MultiChoice to 30.3 per cent

Insurance and investments company Vitality has strengthened its presence within netball by agreeing a deal to sponsor this year’s World Cup in Cape Town, South Africa.

NFL fans in Nigeria will be able to enjoy free-to-air access to the Super Bowl for the first time after SportyTV acquired rights to this year’s game.

A South African parliamentary committee has sought to scrap a proposal by the country’s ministry of tourism to sponsor Premier League club Tottenham Hotspur.

Sportainment, the parent company of German pay-TV broadcaster Sportdigital Fussball, has launched a free sports channel on Ghana's HD+ satellite platform as it looks to take its round-the-clock football…