Uefa Euro 2024

Football
Media

A UK television audience record could be set on Sunday when England take on Spain in the final of Euro 2024, after another round of stellar ratings in the country last night (Wednesday)
Football
Media

An anti-piracy operation in Italy has shut down platforms that were illegally streaming matches from the ongoing Uefa Euro 2024 to more than 1.3 million users.
Football
Sponsorship & Marketing

Qatar's flag carrier maintains status as the official airline partner of Uefa's men's national team competitions.
Football
Media

German fans tuned in in their millions to watch the hosts thrash Scotland in the Euro 2024 curtain-raiser, which drew a 10-year audience high in the UK for a tournament-opener
Football
Media

Uefa has finalised its broadcast deals in major markets for the European Championships ahead of this Friday's kick-off, with a late deal secured by CAA Eleven with Japanese pay-television broadcaster Wowow and streaming platform Abema.
Football
Media

With less than a week to go until the start of Euro 2024, pay-TV operator beIN Sports has announced it has acquired the rights to show all matches in France from Uefa’s flagship international tournament i…
Football
Media

The Euro 2024 deal comes with rights on the market for in-flight and in-ship broadcast rights to Uefa club competitions from 2024-25 to 2026-27
Football
Media

Now TV, the pay-television arm of Hong Kong Telecom and its parent company PCCW, has acquired exclusive rights to this year’s Uefa European Championship, which will take place in Germany.
Football
Sponsorship & Marketing

China's BYD Partners, one of the world’s leading manufacturers of new energy vehicles (NEV), has been unveiled as a major sponsor of Euro 2024 taking place in Germany, the heart of the European automotive i…
Esports
Licensing & Merchandising

EA Sports FC 24 will feature a Uefa Euro 2024 add-on next summer as part of a new deal between football’s European governing body and video game developer EA Sports that will also include the launch of an eEuro esports tournament.
Football
Sponsorship & Marketing

Uefa, European football's governing body, has announced that Booking.com has renewed its sponsorship of both men's and women's editions of the European Championship
Football
Media

SportyTV has acquired an exclusive package of Uefa Euro 2024 free-to-air rights across large parts of sub-Saharan Africa, SportBusiness can reveal
Football
Sponsorship & Marketing

German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
Football
Media

Pay-television broadcaster beIN Sports has struck a short-term deal for rights in the Middle East and North Africa to this month’s Uefa Nations League finals and Euro 2024 qualifiers.
Football
Sponsorship & Marketing

Deutsche Bahn, the national railway company of Germany, has agreed a deal to sponsor the Uefa Euro 2024 national team tournament, which will take place in its home country
Football
Media

Indian pay-television broadcaster Sony Pictures Networks has secured exclusive rights to Uefa Euro 2024 and Euro 2028, as well as the Uefa Nations League and all European Qualifiers and friendly matches…
Football
Sponsorship & Marketing

Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers leading in to next year’s national team football tournament in its h…
Football
Events

The Sportfive agency has been appointed to sell hospitality packages for the Polish national team’s home qualifiers for next year’s Uefa Euro 2024 tournament.