Uefa Euro 2024

Football
Media

Now TV, the pay-television arm of Hong Kong Telecom and its parent company PCCW, has acquired exclusive rights to this year’s Uefa European Championship, which will take place in Germany.
Football
Sponsorship & Marketing

China's BYD Partners, one of the world’s leading manufacturers of new energy vehicles (NEV), has been unveiled as a major sponsor of Euro 2024 taking place in Germany, the heart of the European automotive i…
Esports
Licensing & Merchandising

EA Sports FC 24 will feature a Uefa Euro 2024 add-on next summer as part of a new deal between football’s European governing body and video game developer EA Sports that will also include the launch of an eEuro esports tournament.
Football
Sponsorship & Marketing

Uefa, European football's governing body, has announced that Booking.com has renewed its sponsorship of both men's and women's editions of the European Championship
Football
Media

SportyTV has acquired an exclusive package of Uefa Euro 2024 free-to-air rights across large parts of sub-Saharan Africa, SportBusiness can reveal
Football
Sponsorship & Marketing

German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
Football
Media

Pay-television broadcaster beIN Sports has struck a short-term deal for rights in the Middle East and North Africa to this month’s Uefa Nations League finals and Euro 2024 qualifiers.
Football
Sponsorship & Marketing

Deutsche Bahn, the national railway company of Germany, has agreed a deal to sponsor the Uefa Euro 2024 national team tournament, which will take place in its home country
Football
Media

Indian pay-television broadcaster Sony Pictures Networks has secured exclusive rights to Uefa Euro 2024 and Euro 2028, as well as the Uefa Nations League and all European Qualifiers and friendly matches…
Football
Sponsorship & Marketing

Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers leading in to next year’s national team football tournament in its h…
Football
Events

The Sportfive agency has been appointed to sell hospitality packages for the Polish national team’s home qualifiers for next year’s Uefa Euro 2024 tournament.
Football
Media

Pay-television broadcaster TVA Sports has acquired rights in Canada to the 2024 and 2028 editions of football’s Uefa European Championship.
Football
Media

UK public-service broadcaster the BBC and commercial broadcaster ITV have extended their shared rights agreement for Uefa’s men’s European Championship, with the new deal to cover the 2024 and 2028 edi…
Football
Events

Uefa has awarded the global contracts for both commercialisation and delivery of Euro 2024 hospitality packages to 2024 Hospitality Experience, a joint venture between the Sportfive agency and Zurich-based…
Football
Sponsorship & Marketing

Workwear and safety products company Engelbert Strauss has strengthened its association with Uefa by becoming a sponsor of the 2024 European Championship in Germany
Football
Media

Australian telecoms operator Optus has acquired rights to the 2024 Uefa European Championship
Football
Media

Spanish public broadcaster RTVE has secured rights to the 2024 Uefa European Championship in Germany along with a wider package of Spanish football matches and other games over the next four years
Football
Media

New Zealand pay-television broadcaster Spark Sport has secured the rights for the Uefa European Championships in both 2024 and 2028