HomeNewsSponsorship & MarketingFootballGermany

Lidl signs on to sponsor home Uefa Euro 2024

Leonardo Bonucci of Italy lifts the trophy and celebrates with team mates after the Uefa Euro 2020 final against England (by Marc Atkins/Getty Images)

Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers leading in to next year’s national team football tournament in its home market of Germany.

A long-time sponsor of various sporting competitions, this is the first time Lidl will partner with Uefa, European football’s governing body.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here