Saudi Pro League

PepsiCo has sought to cement its presence in Saudi Arabian football by announcing a deal to become a ‘Gold Partner’ of the Saudi Pro League.

Adidas has bolstered its dominant position in the Saudi Arabia football market by securing the kit supplier rights to Saudi Pro League club Al Nassr in a three-year deal from the 2024-25 season

The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF). 

This summer’s influx of star footballers to the Saudi Pro League has helped boost its international media rights revenues by 650 per cent, contributing to an annual figure of $100m (€95m) from global med…

Saudi Pro League rights deals with Fox Sports in the US, Canal Plus in France and sub-Saharan Africa, Sport TV in Portugal and a multi-territory agreement with DAZN are the standout agreements secured…

DAZN, the international subscription sports streaming service, is closing in on a multi-territory agreement with the IMG agency over exclusive rights to the Saudi Pro League

The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.

The IMG agency has agreed a deal to distribute the international media rights to the Saudi Professional League (SPL) following Cristiano Ronaldo’s high-profile transfer to Al-Nassr, SportBusiness understands.