Portuguese Primeira Liga
Creditors ‘seeking exit’ from Sporting CP
Debtholders in Sporting Clube de Portugal are seeking to sell out of the Portuguese Primeira Liga football club, according to Bloomberg
Betano calls foul as Bwin ‘snatches Portuguese Primeira Liga naming rights’
Betting operator Betano has written to Portugal’s top-flight football clubs and threatened legal action against the Portuguese Professional Football League (LPFP), after it was beaten by rival company B…
Benfica engages WME Sports in stadium and academy naming rights search
Portuguese football club Benfica has contracted WME Sports, the sports representation arm of the Endeavor-owned WME agency, to secure naming rights partners for the club’s Benfica Stadium and Benfica Y…
Horizm adds Benfica to football club portfolio
Portuguese Primeira Liga club Benfica has become the latest major football team to agree a deal with digital inventory management company Horizm
Government expects revenue increase from centralised Portuguese league rights
Portugal’s Council of Ministers has given the go-ahead to plans centralising the media rights of Portugal’s top two footballing divisions in a key reform.
Portuguese league plan to centralise media rights is a long way from becoming reality
The Portuguese Primeira Liga is one of only two European football leagues that hasn't centralised its media rights. A government-backed plan to change that is in motion, but will Portugal's big three play along?
Portuguese football bodies reach deal over centralised TV rights sales from 2027-28
The domestic media rights to the top tier of Portuguese football are set to be centralised from the 2027-28 season onwards in a breakthrough move agreed between the league and the country’s football g…
Portuguese football facing losses of €266m, warns of ‘collapse’ if league is suspended
Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
Portuguese government moves closer to ratifying centralised rights sales
The Portuguese government is readying legislation which will see the centralisation of broadcast rights to its top-tier football league, the secretary of state for youth and sports João Paulo Rebelo has …
Sporting CP ‘to swap Macron for Nike’
Portuguese football club Sporting CP will switch kit suppliers from Italian brand Macron to Nike at the end of the 2020-21 season, according to reports
Eleven Sports add Primeira Liga to football portfolio in Poland
Subscription broadcaster Eleven Sports has secured exclusive rights in Poland to Portuguese football’s top-tier Primeira Liga.
Astro adds Primeira Liga to football output
Malaysian pay-television broadcaster Astro has added rights to Portugal’s Primeira Liga to its sports output in a deal signed ahead of the start of the 2020-21 season this weekend.
Sportdigital extends Primeira Liga rights in Sportfive deal
German pay-television broadcaster Sportdigital Fussball has extended its rights to the Primeira Liga, the top division of Portuguese football, for a further three seasons
Sportfive awarded Primeira Liga international rights to 2023
The Sportfive agency has been appointed to exclusively sell international broadcast rights to Portugal’s Primeira Liga from 2020-21 to 2022-23.
LiveScore extends Serie A streaming deal, adds more football rights
Global sports update and results provider LiveScore has renewed an agreement for streaming rights in the UK and Ireland to Italy’s Serie A, and further expanded its football offering with a host of other p…
LiveScore joins UK streaming scene with Serie A, Primeira Liga coverage
Global sports update and results provider LiveScore is to launch its first live streaming service, providing coverage of Italy’s Serie A and Portugal’s Primeira Liga to football fans in the UK and Ire…
Eurosport lands Portuguese Primeira Liga rights in Spain
Discovery-owned pan-European sports broadcaster Eurosport will broadcast two matches per week from the Portuguese Primeira Liga until the end of the 2019-20 season
End of the line for NOS’ Portuguese Primeira Liga title sponsorship
The Portuguese Primeira Liga, the country's top-flight football league, will lose telecoms and pay-television broadcaster NOS as its title sponsor at the end of its contract