Italian Serie A
Udinese signs short-term Ryanair sponsorship
Italian Serie A club Udinese has signed up airline Ryanair as its latest sponsor.
The brand becomes the club’s 'Official Mobility Partner' for the rest of the 2020-21 season.
Serie A to enter private negotiations over domestic rights
Italian football’s Lega Serie A is to engage in private negotiations with companies interested in domestic broadcast rights after the first-round bid deadline in its invitation to tender passed this m…
Fonbet bolsters brand image in regional deal with AC Milan
Russian betting operator Fonbet has signed as the new ‘Official Sports Betting Partner’ of Serie A club AC Milan in Russia and the CIS region.
AC Milan expands regional sponsorship presence with Jeeny deal
Italian Serie A club AC Milan has signed up ride-hailing app Jeeny as a regional sponsor
Serie A pushes back deadline for domestic broadcast rights bids
Italian football’s Lega Serie A has pushed back the deadline for first-round bids in its domestic rights auction for the 2021-24 cycle.
Ariston makes Chinese market play with Juventus regional deal
Heating systems brand Ariston has signed a regional deal for the Chinese market with Italian Serie A club Juventus
AC Milan signs with Socios.com, as Inter strikes regional deal with LD Sports
AC Milan have become the latest football club to sign up with fan engagement platform Socios.com
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
Serie A details specifics of ‘territorial’ Mena rights tender
Lega Serie A has today (Friday) published its invitation to tender for broadcast rights in the Middle East and North Africa from 2021-22 to 2023-24, offering a region-wide package and individual packages…
Serie A opts for private negotiations with international rights bidders
Italian football’s Lega Serie A has decided to enter into private negotiations with bidders for its international rights from 2021-22 to 2023-24.
Serie A international rights ‘attract 14 agency bids’, Mena tender readied
Italian football’s Lega Serie A has attracted a healthy number of bidders for Serie A international rights as the deadline for offers passed yesterday (Monday).
Italian antitrust authority issues latest ruling in football ticketing probe
The Italian antitrust authority, l’Autorità Garante della Concorrenza e del Mercato (AGCM), has completed a probe into football clubs’ ticketing practices during the 2019-20 Serie A season by issuing sanc…
Serie A unveils packages as domestic broadcast rights tender issued
Italian football’s Lega Serie A has today (Monday) launched its domestic broadcast rights sales process for the 2021-24 cycle, issuing a bid deadline of 10am (CET) on January 26.
Italian court rejects watchdog’s appeal over historic Serie A TV rights fines
Italy’s Council of State has rejected an appeal from the country’s competition watchdog, the AGCM, which sought to overturn a lower court ruling concerning the sale of broadcast rights to Serie A, the…
Juve extends main shirt deal with Jeep for basic fee of €45m per season
Italian Serie A club Juventus has extended its main shirt sponsorship deal with the Jeep sports utility vehicle brand for three more seasons from 2021-22 to 2023-24
Court ruling on Sky Italia’s Serie A payment ‘expected in January’
A court ruling on the dispute between Lega Serie A and pay-television broadcaster Sky Italia is expected to be made at the start of next year
Serie A ‘targets €1.15bn’ per season from domestic rights sales
Italian football’s Lega Serie A is looking to raise a minimum of €1.15bn ($1.41b
Konami adds Lazio to Italian football club portfolio
Italian Serie A football club Lazio has signed a deal with video game developer Konami, making Lazio the latest club to join Konami’s club partner programme for its PES football game franchise.