Campeonato Brasileiro Serie A
PP Sports adds Brazil’s Série A rights to portfolio
Suning-owned live streaming service PP Sports has acquired rights in China to Campeonato Brasileiro Série A, the top division of Brazilian club football.
Americanas signs shirt sponsorship deals with Grêmio, Internacional
Campeonato Brasileiro Série A clubs Grêmio and Internacional have continued a policy of sharing shirt sponsors by agreeing deals with retail store chain Americanas.
Dafabet adds Palmeiras to portfolio, Betsul signs Internacional deal
Betting operator Dafabet has become the first sports betting sector company to sponsor Brazilian Série A club and last season’s Copa Libertadores champions Palmeiras.
Sportdigital Fussball lands Brazilian league, shares Copa América with OneFootball
German pay-television broadcaster Sportdigital Fussball has acquired rights to the Campeonato Brasileiro Série A and the Copa América as it bolsters its South American football output.
CBF to study Brazilian clubs’ proposal for independent league body
The Brazilian Football Confederation (CBF) has said it will analyse a proposal put forward by a group of Campeonato Brasileiro Série A clubs to create an independent league body.
São Paulo inks ABC Construction deal, Athletico Paranaense signs with Betmotion
Brazilian football club São Paulo has agreed a two-and-a-half-year sponsorship deal with building materials retailer ABC Construction.
Betano takes on master sponsor role at Fluminense
European betting company Betano has become the new master sponsor of Brazilian football club Fluminense in a two-year deal
ABC Construction deal completes Flamengo kit branding ahead of new season
Brazilian Série A football champions Flamengo have agreed a sponsorship contract with building materials company ABC Construction, which will see the company’s logo brand the players’ shorts.
CBS Sports seals three-season Brazilian league deal for Paramount+
The CBS Sports division of US network CBS has finalised a three-season deal for the rights to the top division of Brazilian club football, Campeonato Brasileiro Série A.
Zenir retail group signs five-year ‘master’ sponsorships with Ceará and Fortaleza
Brazilian football clubs Ceará and Fortaleza have both agreed five-year master sponsorships with the Zenir furniture and appliances retail group.
Both clubs play in Série A of the Brazilian Championship.
Havan department store acquires Flamengo sleeve rights
Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors.
The company will become Flamengo’s sleeve sponsor until December 2021.
Gazin Group adds Fluminense to Brazilian football club portfolio
Brazilian Série A football club Fluminense has reached a kit branding agreement with the Gazin Group – one of the largest business groups in the country.
Globo agrees rights deal with Brazilian Série A debutant Cuiabá
Media group Globo has secured free-to-air, pay-television and pay-per-view rights to the home matches of Brazilian top-tier club Cuiabá.
Juventude agrees free-to-air, pay-per-view Série A deals with Globo
Brazilian Série A club Juventude has agreed a four-year media rights deal with media group Globo, covering free-to-air and pay-per-view rights to all its home matches in Brazil's top tier.
Santos signs SumUp after two-year wait for new ‘master sponsor’
International fintech company SumUp has become the new ‘master sponsor’ of Brazilian Série A team Santos, ending the club’s two-year search for a main shirt partner.
Un
Brazil’s Santos, Ceará add new shorts sponsors
Brazilian football club Santos has signed up real estate development company STX as a sponsor
GSRM launches Brazilian league’s international digital offering
An OTT streaming platform, supported by associated social media accounts, has been launched to showcase content from Brazil’s top-tier Brasileirão as part of the exposure plans put in place by Global Sp…
Betmotion bolsters Brazilian presence with Fluminense deal
Latin American gambling company Betmotion has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Fluminense.