Campeonato Brasileiro Serie A

Football
Governance

A group of 10 Campeonato Brasileiro Série A teams have united to form a new organisation designed to ensure they have a greater say in reform plans being discussed for club football in Brazil.
Football
Sponsorship & Marketing

American technology entrepreneur John Textor, the incoming major shareholder at Rio de Janieiro-based football club Botafogo, is ready to terminate several of the club’s sponsorship agreements because t…
Football
Finance & Law

Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Football
Media

Brazilian media company Globo has added Palmeiras to its portfolio of Campeonato Brasileiro Série A pay-television rights partners, while it has also agreed a deal for state football competition the Campeonato …
Football
Sponsorship & Marketing

Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Football
Sponsorship & Marketing

Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.
Football
Media

Brazilian media company Globo has added the pay-television rights of Bahia to those it recently captured from Campeonato Brasileiro Série A football clubs held by former rival Turner.
Basketball
Sponsorship & Marketing

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
Football
Media

Brazilian football has officially entered into a new era as President Jair Bolsonaro signed off on a bill that significantly revamps the broadcast rights marketplace
Football
Sponsorship & Marketing

Brazilian cryptocurrency exchange Mercado Bitcoin has signed as a shirt sponsor of Campeonato Brasileiro Série A club Corinthians for a 16 month-period from September 2021 to December 2022.
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A football club Corinthians has agreed a one-year extension to its shirt sponsorship deal with fuel distribution company ALE.
Football
Sponsorship & Marketing

Palmeiras has signed a three-year extension to its contract with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), an agreement the Campeonato B…
Football
Media

“Lei do Mandante”, a bill that is set to shake up the Brazilian football rights market, has been approved by the country’s Federal Senate. T
Football
Media

Brazilian media group Globo has sought to reassure the country’s 40 Campeonato Brasileiro Série A and Série B football clubs that it remains committed to the sport amid impending changes to the way in …
Football
Sponsorship & Marketing

US-based streaming device maker Roku has signed a 12-month sponsorship with Brazilian football club São Paulo.
Football
Sponsorship & Marketing

Betting operator Sportsbet.io has signed as the new 'master sponsor' of Campeonato Brasileiro Série A club São Paulo for the next three and a half years, until the end of 2024.
Football
Media

Suning-owned live streaming service PP Sports has acquired rights in China to Campeonato Brasileiro Série A, the top division of Brazilian club football.
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A clubs Grêmio and Internacional have continued a policy of sharing shirt sponsors by agreeing deals with retail store chain Americanas.