An OTT streaming platform, supported by associated social media accounts, has been launched to showcase content from Brazil’s top-tier Brasileirão as part of the exposure plans put in place by Global Sp…
Italian Football Federation continues ‘digital transformation’ with EY sponsorship
Professional services company EY has become a third-tier sponsor of Italy’s national football teams in a deal with the Italian Football Federation (FIGC).
Singapore Premier League renews AIA deal, explores Spurs links
Insurance company AIA Singapore has extended its title sponsorship of the Singapore Premier League until the end of the 2022 season, with an option to extend for a further three years
Professional Fighters League, G2 Esports strike NFT deals
The Professional Fighters League mixed martial arts organisation and the G2 Esports organisation have become the latest sports properties to delve into the world of non-fungible tokens (NFTs) through agreements…
Uefa to ‘robustly’ defend itself against Super League legal challenge
Uefa, football’s European governing body, has vowed to “robustly” defend its position after the European Court of Justice confirmed it had received a referral from a Madrid court over a claim that Uefa …