richardmulligan

The unveiling of a new star opens up a new world of opportunity in the social media age, says Richard Clarke.

While it may be tempting to see the Uefa Europa League as a property in the shadow of the mighty Champions League, Europe’s ‘second’ trophy is emerging as a brand in its own right with a broad footprint and scheduling that is proving attractive for sponsors and broadcasters. Kevin Roberts reports.

Louise Johnson is the managing director, EMEA, of the Fuse marketing agency, part of the Omnicom media group. She tells Ben Cronin about her career in PR and sports sponsorship, and shares her strategies for managing her staff and her time.

Esports is expected to have an audience of almost 200 million viewers in just two years' time, but, as Richard Clarke suggests, the sector faces a number of significant hurdles if it is to fulfil its potential.

BT Sport's coverage of this season's Uefa Champions League final was arguably the most ambitious deployment yet of virtual reality in sport. With hardware sales soaring, production values improving and cost decreasing, Richard Welbirg asks if VR's time has finally come.   

Strap yourself in and prepare for the ride – the Samsung Slider, used at Twickenham for this year’s HSBC London Sevens, offers fans an unusual experience. Will Mann reports.

Kevin Roberts says that the Premier League will only see off the threat of illegal streaming if it is allowed to take a fresh look at Saturday afternoon broadcasts.

After a 2.4-mile swim, 112 miles of cycling and a marathon run, competitors can't wait to engage even further with Ironman, whether by social media posts, buying merchandise or having the event's logo tattooed on their skin. Dominic Bliss finds out more.

The SportBusiness Postgraduate Course Rankings 2017 top 40 list.

Data gathered from the SportBusiness Postgraduate Course Rankings 2017, including figures on career prospects.