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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
World in union | The race to host Rugby World Cup 2023: Intro
The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the three contenders' bids.
Major League Rugby takes slow and steady approach in attempt to crack US market
Bob Williams looks at the development of Major League Rugby in the US, and how the league is looking to avoid the mistakes made by previous organisations' attempts to successfully break the sport in the US market.
Ticketing and sponsorship uplifts generate RFU revenue jump
The Rugby Football Union (RFU) has posted group revenues of £213.2m ($297.1m/€251.4m) for the 2018-19 season, up by £40.8m
Erreà named technical supplier of Rugby Europe in Lagardère deal
Italian sportswear company Erreà has agreed a sponsorship deal with the Rugby Europe continental governing body.
Crown National to sponsor Western Province rugby clubs
South African food brand Crown National has signed as associate sponsor of two Western Province rugby union teams – the DHL Stormers and DHL Western Province.
Rugby World Cup 2019 claims 6X increase in video views on social media
Rugby World Cup 2019 video content on official social media platforms attracted 2.1bn views, nearly six times the figure achieved by the 2015 tournament, World Rugby says
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.