ECB extends agreement with Vitality to The Hundred
The England and Wales Cricket Board (ECB) has added health and life insurance company Vitality to the sponsorship portfolio for its new short format competition, The Hundred
Volkswagen appoints Lagardère Plus in ticketing and hospitality role for German football assets
Global partnership marketing agency Lagardère Plus has been appointed by vehicle manufacturer Volkswagen to manage its hospitality and ticketing across its sponsorship portfolio in German football.
Kings XI Punjab adds Ebix Cash as Main Sponsor
Indian Premier League cricket team Kings XI Punjab has signed financial and insurance company EbixCash as its new main sponsor
ESL signs with LG for Mobile Open
Esports competition operator Esports League Gaming (ESL) has signed electronics company LG as an Official Partner to season three of the ESL Mobile Open
Florida Cup adds GOL airline to portfolio for 2020 event
Orlando-based football tournament the Florida Cup has added Brazilian airline GOL Linhas Aéreas (GOL) to its sponsorship portfolio.
Liga ACB club Baxi Manresa signs Fibracat deal for European competition
Catalan Basketball club BÃ squet (Baxi) Manresa has added telecommunications operator Fibracat as a sponsor for the Basketball Champions League (BCL) competition.
ELeague adds CDW as official arena partner
Esports content and live tournament brand ELeague has added technology solutions provider CDW Corporation as its official arena partner
Gambling firms ‘ruled out’ for London Stadium naming rights
London Stadium’s naming rights will not be acquired by a gambling, tobacco or alcohol company, as stadium stakeholders continue to search for a deal to help reduce its significant financial losses.
Manchester United ‘seek alternative shirt sponsor’ amid Chevrolet doubts
Manchester United is reported to be continuing talks with possible shirt sponsors as doubts emerge over the future of the existing agreement with American car manufacturer Chevrolet
Valencia retains sponsorship ties with airline Vueling
Spanish Football club Valencia has extended its Official Partner agreement with airline Vueling.
The pair first signed a short-term contract in February