Spanish Football club Valencia has extended its Official Partner agreement with airline Vueling.
The pair first signed a short-term contract in February. This granted the International Airlines Group-owned company rights to physical and digital signage around the club, an aspect that will be built on within the new agreement.
There will also be specific activations aimed at Valencia’s supporters, including raffles for airline tickets.
The news follows a busy summer of sponsorship additions for the LaLiga club. In June, it signed betting company bwin as its main shirt sponsor until 2022.