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Valencia retains sponsorship ties with airline Vueling

LONDON, ENGLAND - SEPTEMBER 17: Rodrigo Moreno of Valencia celebrates as he scores his team's first goal during the UEFA Champions League group H match between Chelsea FC and Valencia CF at Stamford Bridge on September 17, 2019 in London, United Kingdom. (Photo by Richard Heathcote/Getty Images)

Spanish Football club Valencia has extended its Official Partner agreement with airline Vueling.

The pair first signed a short-term contract in February. This granted the International Airlines Group-owned company rights to physical and digital signage around the club, an aspect that will be built on within the new agreement.

There will also be specific activations aimed at Valencia’s supporters, including raffles for airline tickets.

The news follows a busy summer of sponsorship additions for the LaLiga club. In June, it signed betting company bwin as its main shirt sponsor until 2022.

This was followed by the signings of Sailun Tyre as sleeve sponsor and Cyprus-based forex trading platforming Libertex as back-of-shirt sponsor, for three and two years respectively.