Esports content and live tournament brand ELeague has added technology solutions provider CDW Corporation as its official arena partner.
The deal will see CDW provide and implement Lenovo technology and equipment for ELeague events.
The activation will also see the company featured across ELeague platforms, including social media, Twitch and ELeague.com and during broadcasts on the TBS network.
CDW will also be Presenting Sponsor of highlights taken from each telecast of ELeague events.
The agreement came into effect ahead of season eight of the Rocket League championship series, which is based on the vehicular soccer video game, and will run throughout the ELeague schedule in 2019 and 2020.
ELeague is operated by US media company Turner and the IMG agency.
Seth Ladetsky, senior vice-president of sales at Turner Sports, said: “Esports competitors need the latest technology to continue to excel and operate at their best, and CDW and Lenovo are uniquely positioned to provide that technology for them.
“CDW’s experience in providing technology solutions for businesses of all industries and sizes gives them the expertise needed to create high-performance esports environments.”
Along with Rocket League, ELeague has worked with a number of big name video titles, including Ea Sports’ Fifa 19 and Call of Duty: Black Ops 4.