Matthew Glendinning

The Transat, the world’s oldest professional solo sailing race, has a new title sponsor in French banking brand CIC.

British Athletics has taken on sponsorship consultancy PHAR Partnerships to advise on the sale of its flagship Presenting Partner property from 2020

Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.

San Manuel Casino has signed as a Founding Partner of Allegiant Stadium and a Proud Sponsor of the Raiders NFL franchise, starting with the 2020 season

Premier League club Tottenham Hotspur has signed a five-year regional partnership with HSBC as its Official Banking Partner in the UK and Hong Kong, the bank’s two home markets.

Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries

Turkish Süper Lig football club Trabzonspor has signed a three-year sponsorship deal with Chinese smartphone brand Huawei and Turkish telecommunications company Turkcell.

Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league

Brazilian football club Santos has extended its deal with the educational institution Unicesumar as the sponsor of the club’s shorts.

Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.

Wealth management company McCrea Financial Services will continue as a sponsor of PRO14 rugby union club Glasgow Warriors for another two years

Spanish online casino brand Casino Gran Madrid Online has signed as the main shirt sponsor of Madrid’s leading women’s football club – Madrid CFF. T