BOA Nutrition promotes ‘salt blast’ product as sponsor of Super League Triathlon
Super League Triathlon has named BOA Nutrition as the 'Official Nutraceutical Partner' of the Championship Series
Heineken enhances women’s sports presence with Uefa, W Series sponsorships
Premium beer brand Heineken has struck new sponsorship deals across three women’s sports properties – Uefa’s Women’s Champions League and Women’s Euros, and W Series, the single-seater motor racing ch…
T1Markets signs with Argentinian FA in Europe-only deal
The Argentinian Football Association has struck a regional sponsorship with online trading platform T1Markets as a new digital sponsor
Nexen Tire signs Italy-only deal with resurgent AC Milan
Korean tyre brand Nexen Tire has become Italian Serie A club AC Milan’s new tyre sponsor in the Italian market.
Valencia signs Zumub as nutrition sponsor
Spanish LaLiga club Valencia CF has made sports supplement supplier Zumub its nutrition sponsor for this season.
The deal will see Zumub help the players in their sports preparation
Kelme ups presence in Asia with AFC deal
Sportswear brand Kelme has become the sports apparel and official ball supplier for the Asian Football Confederation, covering the governing body’s 2021 to 2024 rights cycle.
Umana Medical sponsors cycling’s European Road Championships
Health technology company Umana Medical has signed as a premium sponsor of cycling’s European Road Championships, scheduled for the Trentino region of Italy in September.
Napoli highlights international expansion strategy with Amazon sleeve deal
Italian Serie A club Napoli has named e-commerce giant Amazon as its sleeve sponsor for the next two years, from 2021-22 to 2022-23
Levante replaces Betway with Gedesco, but four LaLiga clubs still without shirt deals
Spanish fintech company Gedesco has become the main shirt sponsor of Spanish LaLiga club Levante UD for the 2021-22 season
Armani’s EA7 sportswear brand signs one-year kit deal with Napoli
Italian fashion house Giorgio Armani has agreed to become the kit supplier to Italian Serie A club Napoli using its EA7 sportswear brand