Anycoin Direct pays PSV in Bitcoin in EU sponsorship ‘first’
Dutch Eredivisie club PSV Eindhoven has signed a two-year sponsorship with cryptocurrency trading platform Anycoin Direct, which will be paid entirely in Bitcoin
Nasdaq high-flyer Roku signs first Brazilian sports team sponsorship with São Paulo
US-based streaming device maker Roku has signed a 12-month sponsorship with Brazilian football club São Paulo.
Visit Rwanda extends Arsenal shirt sleeve deal, despite President’s criticism of club
English Premier League club Arsenal has renewed its shirt sleeve sponsorship deal with ‘Visit Rwanda’, the promotional message of the east African country’s tourist board.
Sp
Chinese electronics brand CHiQ extends with Borussia Dortmund
German Bundesliga club Borussia Dortmund has extended its global sponsorship deal with CHiQ, a sub-brand of Chinese consumer electronics company Changhong
Betano keeps up pressure on Bwin in Portugal with Benfica sleeve deal
Portuguese football club Benfica has signed a three-year deal with betting operator Betano making the brand the club’s first shirt sleeve sponsor.
All change at Real Betis as LegacyFX replaces Bitci on back of shirt
Trading platform LegacyFX has become the new back-of-shirt sponsor for Spanish LaLiga club Real Betis in a two-year deal, from 2021-22 to 2022-23, with an option to extend
KPN extends main Eredivisie sponsorship as P&G signs up at supplier level
Dutch telecoms operator KPN has extended its main sponsorship of the country’s top-flight Eredivisie football league.
Einhell joins Bayern Munich as ‘Gold Partner’
House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.
C.P. Company takes technical supplier role at Envision Virgin Racing
Italian apparel brand C.P. Company has struck a licensing and sponsorship agreement with Envision Virgin Racing from Season 8 of the Formula E World Championship
Playbetr lucks out with pre-Messi PSG sponsorship deal
Latin American online betting operator Playbetr has enjoyed a slice of good fortune by signing up as a regional sponsor of Paris Saint-Germain just before Argentinian superstar Lionel Messi joined the…