Xbox buys into FA’s inclusivity agenda as gaming sponsor
Video gaming brand Xbox has become the official gaming partner of the England Football Teams under a new deal with the Football Association
Mallorca snags Japanese brand aGEL as main shirt sponsor
Japanese technology company Taica Corporation has been named as the new global main sponsor of Spanish LaLiga club RCD Mallorca through its silicone-based product brand αGEL (Alpha GEL).
Bitci signs ‘game-changing’ Fiba fan token agreement
Fiba, the International Basketball Federation, has signed a three-year global sponsorship deal with blockchain network Bitci from 2021 to 2023
Betclic adds French Football Federation rights to Ligue 1 deal
Online sports betting operator Betclic has signed as an official partner of the French Football Federation (FFF) in a five-year deal until the 2026 World Cup
Hankook renews Europa League sponsorship, adds Conference League rights
Korean tyre maker Hankook has renewed its sponsorship commitment to Uefa club competitions for the 2021 to 2024 sponsorship cycle
BOA Nutrition promotes ‘salt blast’ product as sponsor of Super League Triathlon
Super League Triathlon has named BOA Nutrition as the 'Official Nutraceutical Partner' of the Championship Series
Heineken enhances women’s sports presence with Uefa, W Series sponsorships
Premium beer brand Heineken has struck new sponsorship deals across three women’s sports properties – Uefa’s Women’s Champions League and Women’s Euros, and W Series, the single-seater motor racing ch…
T1Markets signs with Argentinian FA in Europe-only deal
The Argentinian Football Association has struck a regional sponsorship with online trading platform T1Markets as a new digital sponsor
Nexen Tire signs Italy-only deal with resurgent AC Milan
Korean tyre brand Nexen Tire has become Italian Serie A club AC Milan’s new tyre sponsor in the Italian market.
Valencia signs Zumub as nutrition sponsor
Spanish LaLiga club Valencia CF has made sports supplement supplier Zumub its nutrition sponsor for this season.
The deal will see Zumub help the players in their sports preparation