Coca-Cola, Mengniu to support IOC’s digital strategy – Payne
The joint ‘TOP’ deal between Coca-Cola Company and Mengniu is about "shared ambitions, not sharing costs," according to Michael Payne, the man who brokered the deal.
汇丰银行与七人橄榄球赛：专访汇丰集团总经理兼市场总监琳恩·卡茨
香港国际七人榄球赛将于本周末进入尾声，Sports Sponsorship Insider就此次比赛、汇丰银行世界七人制橄榄球系列赛以及该银行更广泛的赞助组合采访了汇丰集团市场总监。
新浪黄金联赛签下东风启辰，赛事达到全新高度
据SportBusiness Sponsorship了解，今年新浪从3X3篮球黄金联赛的顶级赞助商当中赚得约500万美元（合440万欧元）。
NIBank signs regional deal with Atlético Madrid
Latin-American bank North International Bank has signed a four-year regional sponsorship with LaLiga club Atlético Madrid.
Continental moves fast to claim Extreme E Founding Partner role
German tyre brand Continental has become the first Founding Partner of Extreme E, the electric SUV racing series set to launch in January 2021.
中国联通在竞标中击败国内竞争对手，拿下2022年北京冬奥会版权
中国电信运营商中国联通以一张金额高达数千万美元的协议，成为2022年北京冬奥会和残奥会官方电信服务合作伙伴。
IMG wins LaLiga business, CSM announces MLB deal
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.
飞劲轮胎加大力度投资俱乐部合作关系和媒体版权
自2015-16赛季以来，日本品牌飞劲轮胎已增加两倍资金，用于投资欧洲足球俱乐部。目前，该公司正在开展品牌知名度宣传活动，占其欧洲市场营销预算的20%至30%。
Dorna获得马来西亚国家石油公司赞助，MotoE赛事财源滚滚来
马来西亚国家石油公司正以每年60万欧元（合69.2万美元）至90万欧元的价格，购得MotoGP系列赛事在泰国和马来西亚站的一系列品牌宣传和赛场贵宾招待服务。
DraftKings: Gaming operator profitability depends on new states opening
Betting operators' profitability in the newly-opening US market will depend on how quickly states like Florida and California follow New Jersey in deregulation, according to Jamie Shea, the new head o…