DraftKings: Gaming operator profitability depends on new states opening
Betting operators' profitability in the newly-opening US market will depend on how quickly states like Florida and California follow New Jersey in deregulation, according to Jamie Shea, the new head o…
Sports team ownership is industry hot spot, says Baker
Charles Baker, co-chair of O’Melveny’s Sports Industry Group, told delegates on the first morning of the SportBusiness Summit in Miami, Florida, that sports team ownership is a “hot, hot segment” fuelled…
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…
Amazon Web Services gets global seat at Formula One table
Amazon Web Services, the cloud computing subsidiary of Amazon
EXCLUSIVE | Le Floc’h: Fifa takes stock after race against time to sign partners
Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…
Coca-Cola, guns and money: the genesis of the Fifa Partner programme
The Fifa Partner programme was born via an unlikely collaboration between a twenty-something PR man, his client – the Coca-Cola Company – and the Argentinian military junta. Th
比亚迪与阿森纳签订合作协议，标志二级合作伙伴崛起
中国电动汽车制造商比亚迪汽车已成为英超阿森纳俱乐部的官方汽车和公交车合作伙伴，双方签订为期多年的全球交易，据信每年价值约250万英镑（合340万美元/280万欧元）。该协议位列俱乐部官方合作伙伴协议的高端案例。
中国联通： 品牌定位为智能科技的领军者
中国电信运营商中国联通已成为2022年北京冬奥会的官方电信服务合作伙伴，通过这一伙伴关系展示其智能技术，提升其品牌形象，与竞争对手中国移动和中国电信相对抗。
阿里巴巴围绕Pac-12中国赛培育大学文化
中国电子商务巨头阿里巴巴续签了2017年至2020年为期四年的Pac-12中国赛主要赞助商协议，专家认为这张协议每年价值约240万美元（合210万欧元）。
泰格豪雅签下中国队，扩充足球投资组合
法国奢侈品集团路威酩轩旗下的瑞士手表制造商泰格豪雅与中国足协达成了一项为期数年的协议，每个赛季的价值为1000万元人民币（合140万欧元/150万美元）。根据协议，泰格豪雅将成为中国男足国家队的官方腕表合作伙伴。