Coca-Cola, Mengniu to support IOC’s digital strategy – Payne  

The joint ‘TOP’ deal between Coca-Cola Company and Mengniu is about "shared ambitions, not sharing costs," according to Michael Payne, the man who brokered the deal.

Speaking to SportBusiness Sponsorship, the former IOC marketing chief said the deal makes the companies "key partners" in the IOC’s digital strategy and the evolution of the TOP programme.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here