Interwetten fills Greek Super League betting partner slot
Online sports betting provider Interwetten has signed as the Official and Exclusive Betting Partner of the Greek Super League for one season
SportPesa quits Kenyan operations, global sponsorships unaffected
Online betting firm SportPesa has quit its Kenyan operations because of a change in Kenyan betting tax
Nike goes low with guarantee at Liverpool, but offers royalty upside – report
Nike’s proposed kit deal with Premier League club Liverpool will pay less upfront than the current deal with New Balance, according to a UK press report.
Fiserv signs £1m-per-year Chelsea partnership deal
Financial services company Fiserv has signed as a new Official Partner of Premier League club Chelsea.
SportBusiness Sponsorship understands that deal is worth about £1m (€1.1m/$1.2m
Herbalife Nutrition France partners OL women’s team, deal brokered by Lagardère
Nutritional supplements brand Herbalife Nutrition France has a become an Official Sponsor of the Olympique Lyonnais women’s team in a one-year deal to June 30, 2020.
United’s sponsorship revenue plateaus, on-pitch results hit sales
Premier League Manchester United’s sponsorship revenue plateaued in the year ended 30 June 2019, as the club continued to struggle with its on-pitch performance.
New Balance takes legal action against Liverpool to block Nike deal – report
Liverpool’s technical supplier New Balance has taken legal action against the club in a bid to retain the kit rights when the current contract expires in May 2020.
Juventus deal with adidas worth minimum €50.1m per year – financial report
Italian Serie A club Juventus renewed its technical partnership with adidas for a minimum fixed fee of €408m ($448m) over eight years, the club’s 2018-19 financial report has confirmed.
Online shopping service Honey names Clippers training centre
The NBA’s LA Clippers and LA-based technology company Honey have entered into a naming rights partnership for the franchise’s revamped training centre.
Tabcorp signs as first Official Wagering Partner of the NFL in Australia
Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia