Lululemon named Team Canada’s official outfitter in four-Games deal
Lululemon, the Canadian multinational athletic apparel brand, has been named as the new ‘Official Outfitter’ of the Canadian Olympic and Paralympic teams in a deal running from 2022 to 2028.
IMG selling centralised international rights to Africa’s World Cup qualifiers
The IMG agency has begun selling centralised international broadcast rights to the Confederation of African Football’s (Caf) qualifiers for the 2022 World Cup following a recent agreement struck with w…
Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal
Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement
Netflix ‘would consider’ F1 rights despite ‘keeping its hands off live sports’
Netflix would consider the acquisition of live broadcast rights to motor racing’s Formula 1, according to Reed Hastings, the streaming service’s co-chief executive, who was speaking to Der Spiegel in …
Uefa doubles down on ‘real dangers’ of biennial World Cup
Uefa, football’s European governing body, has outlined four “real dangers” associated with the proposal by Fifa to make the World Cup a biennial event, hitting out at the world governing body’s “promot…
Conmebol and FC Diez Media sign off on new commission-based contract
The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have signed off on their new agreement for the sale of commercial rights to the region’s leading club competitions f…
Glasgow Warriors renew with business club sponsor, adds Watches of Switzerland Group
Rugby union’s Glasgow Warriors have renewed a sponsorship agreement with KubeNet, the communications and technology firm based in the Scottish city, and have also signed up Watches of Switzerland Group a…
Commercial director Neill makes early RLWC2021 exit
Jonathan Neill, the commercial director at the organisers of the 2021 Rugby League World Cup in England, is to leave his role at the end of this month
Anthony Joshua pens ‘career-long’ Matchroom Boxing deal
Unified heavyweight world champion Anthony Joshua has signed a ‘career-long’ promotional deal with the Matchroom Boxing promoter.
Helbiz Media nets domestic Amazon distribution for Serie B streaming
Helbiz Media, the domestic streaming rights-holder to Italian football’s second-tier Serie B, has negotiated a distribution agreement with Amazon Prime Video, the video streaming arm of internet retail g…