Seattle Kraken in NHL first with Prime Video local market deal
Seattle Kraken has becomes the first NHL team to strike a direct local media rights agreement with Amazon for the online retail giant's Prime Video streaming platform.
MBC, Shahid pick up Middle East rights to PFL’s Mena league
Saudi media group MBC and streaming platform Shahid have picked up rights in the Middle East to the inaugural season of the Professional Fighters League's (PFL's) Middle East and North Africa league
LaLiga opts for non-exclusive rights move in sub-Saharan Africa
LaLiga is to have at least two English-language broadcasters in sub-Saharan Africa from next season, after non-exclusive rights were sold to pay-television's StarTimes and Tanzania-based Azam Media.
Tebas eyes LaLiga game in US by 2025-26 in wake of Fifa backdown
LaLiga could stage a regular-season game in the United States as early as the 2025-26 season, its president Javier Tebas has declared, amid reports that Fifa is considering lifting such a ban.
Chile to host UCI Track Worlds for first time in 2025
The International Cycling Union (UCI) has named Santiago, Chile as the new host of the Tissot UCI Track World Championships in 2025
Iryo extends La Vuelta backing to women’s edition
Iryo, the private high-speed train operator in Spain, has signed up as a sponsor of the 2024 La Vuelta Femenina, one of the three ‘Grand Tours’ of the women’s international cycling calendar.
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Romanian FA ramps up commercial deals ahead of Euro 2024
The Romanian Football Federation (FRF) and Autoklass, Mercedes-Benz's authorised sales and service partner in the country, have extended their sponsorship deal for two more years
Lancashire Cricket to build up women’s team in new Hilton deal
Hilton, the US hospitality company, has extended its sponsorship of Lancashire Cricket, the English cricket county
Skyscanner to make sports sponsorship debut at Solheim Cup
Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.
USL clubs to get AI chat assistance in ON tie-up
ON, an AI chat platform, today (Tuesday) announced a league-wide partnership with USA's United Soccer League