Euroleague Basketball’s quest to become the real European super league
Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.
Fortnite player’s contract lawsuit shakes up esports, but it’s unlikely to be the industry’s ‘Bosman moment’
Fortnite player and Twitch streamer Turner 'Tfue' Tenney has become the first professional gamer to file a lawsuit against his own organisation over an unfavourable contract. Callum McCarthy asks if signifies the emergence of player power in esports.
Brazilian club football is shown the light, but chooses to remain in the dark
The Campeonato Brasileiro Série A will be the only major football league in the world without international, local-language distribution in 2019. Callum McCarthy looks at why Brazilian club football lags behind its European counterparts.
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
US boxing deals promised a revolution, but it’s business-as-usual for the sweet science
Last year, broadcasters and promoters announced a series of big-money deals that promised much and have so far delivered very little. Callum McCarthy examines why boxing’s stakeholders aren’t yet on the same page.
PSG and Schalke 04: The football clubs imagining a future without football
PSG and Schalke pioneer football club involvement in esports
PSG targeting Asian youth, Schalke broadening European brand
Both clubs believe gaming is the future of entertainment
Mariachi, masks and mixed martial arts | How a little local flavour can bring big success in combat sports
If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.
Shooting high | EuroLeague partnership with IMG has had an immediate impact on European basketball
With a keen eye on expansion in the continent's biggest markets, EuroLeague and IMG's new EuroLeague Ventures is aiming for the top table in European sport. Callum McCarthy reports.
Growing pains | The battle to tackle corruption in esports
A new integrity coalition has been set up to combat match-fixing and doping in esports. Callum McCarthy investigates its chances of being successful.
Super Bowl event focus | 1. The Super Show
In the first of a series of articles on the Super Bowl, we examine the business of televising one of the world's most-watched sports event.