XFL strikes Under Armour apparel agreement
The rebooted XFL has named United States sportswear and footwear manufacturer Under Armour as its official uniform partner ahead of the spring-season American football league’s revival in 2023.
PFL taps TNNS Pro as latest NFT partner
The Professional Fighters League has brought in Web3 company TNNS Pro as its latest official non-fungible token (NFT) partner, beginning with the 2022 PFL World Championship and throughout the 2023 season.
Fanatics valued at $31bn after $700m funding round
Global sports merchandising company Fanatics is now valued at $31bn (€29.6bn) after raising approximately $700m in a new funding round which was led by private equity firm Clearlake Capital.
Top Rank expands Bud Light partnership
Prominent boxing promoter Top Rank Boxing has expanded its agreement with Bud Light, in which the Anheuser-Busch brand will continue as the entity’s official beer sponsor and also become its exclusive h…
NLL to stage inaugural outdoor game at Snapdragon Stadium
The National Lacrosse League has announced that the San Diego Seals will stage the league's inaugural outdoor game in league history against the Las Vegas Desert Dogs at Snapdragon Stadium on March 4, …
Pro women’s soccer league to launch in Canada in 2025
A new eight-team professional women's soccer league is scheduled to launch in Canada in 2025
Whisler to sell Chicago Red Stars majority stake
Arnim Whisler has confirmed plans to sell his majority stake in National Women's Soccer League club Chicago Red Stars amid the ongoing sexual abuse scandal which continues to rock the league
USA draws 16.55m viewers in Fifa World Cup swansong
American run in tournament ends with strong show of viewership
PointsBet integrates IMG Arena’s Golf Event Centre into app
Australia-based gaming operator PointsBet will offer IMG Arena’s golf data and live streaming service Golf Event Centre to its betting customers in the United States.
USA Cricket forced to hit reset button amid governance, financial instability
USA Cricket interim chair Atul Rai tells SportBusiness of his 'shock' at the multitude of problems he encountered when taking over the national governing body this summer.