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SailGP ready to set global sports industry precedent with innovative DAO-owned team

SailGP's Season 2 will conclude in San Francisco, California, this weekend (Credit: Getty Images)

Global sailing series is poised to lay down an important marker by becoming the first major league to establish a team funded and operated by a crypto crowdfunding organization. SailGP chief executive Sir Russell Coutts explains the strategy to Bob Williams.

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Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
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In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.

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