SailGP, the nation-versus-nation sailing league pioneered by Kiwi yachtsman Sir Russell Coutts and Oracle founder and chief executive Larry Ellison, made its British debut during Cowes week. SportBusiness spoke to Coutts after the event
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SailGP offers a new competition that will change the face of sailing
Public interest in sailing tends to peak around America’s Cup where, traditionally, super-rich team-owners invest heavily to build hi-tech boats and to attract crews assembled from around the world.
Sponsorship Works 2016 | Sponsorship Case Study | Dongfeng Commercial Vehicles and the Dongfeng Race Team
The Volvo Ocean Race, formerly the Whitbread Round the World Race, is professional sailing’s longest event. It is one of just a few championships designated by the sport’s governing body, World Sailing, as a 'special event', alongside the America’s Cup and the Extreme Sailing Series.
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