SailGP, the nation-versus-nation sailing league pioneered by Kiwi yachtsman Sir Russell Coutts and Oracle founder and chief executive Larry Ellison, made its British debut during Cowes week. SportBusiness spoke to Coutts after the event
SailGP offers a new competition that will change the face of sailing
Public interest in sailing tends to peak around America’s Cup where, traditionally, super-rich team-owners invest heavily to build hi-tech boats and to attract crews assembled from around the world.
Sponsorship Works 2016 | Sponsorship Case Study | Dongfeng Commercial Vehicles and the Dongfeng Race Team
The Volvo Ocean Race, formerly the Whitbread Round the World Race, is professional sailing’s longest event. It is one of just a few championships designated by the sport’s governing body, World Sailing, as a 'special event', alongside the America’s Cup and the Extreme Sailing Series.
America’s Cup start delayed as Auckland enters seven-day lockdown
The start of sailing’s 36th America’s Cup has been postponed after host city Auckland went into a seven-day Covid-19 lockdown.
America’s Cup weighs up options amid Covid-19 outbreak in Auckland
Organisers of this year’s America’s Cup in Auckland have revealed that a postponement of the sailing event is being considered amid a small outbreak of Covid-19 in the New Zealand city.
SailGP unveils eight-race calendar for 2021-22
Sailing series SailGP plans to run eight races during its 2021-22 season, in Bermuda, Italy, England, Denmark, France, Spain, New Zealand, and San Francisco
SailGP to race in Saint-Tropez, Cádiz in 2021
SailGP will race in two new locations next season after announcing events in the French town of Saint-Tropez and Cádiz in Spain.
ViacomCBS makes soccer a driving force for rebranded streaming service Paramount+
CBS Sports' coverage of European club soccer has been so successful, ViacomCBS has made it a key driving factor of its new and enhanced Paramount+ streaming service. Bob Williams reports.
MLB clubs relishing chance to sell tickets once again
After going a full year without being able to sell any tickets, MLB clubs are embracing the restart of fan attendance in local markets. Eric Fisher reports.
23 Capital starts up again as Traub refocuses efforts on football
Covid-19 disrupted 23 Capital’s business more than most other football financiers, nixing the sale of a majority stake in the company. Now, co-founder Jason Traub is looking to press ahead after a tough year at the office. Callum McCarthy reports.
NBA gains more sponsors than it loses in year after the shutdown
The NBA signed up more sponsors than it lost after the shutdown in March 2020
Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation
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