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Multi-market format heightens complexity of Just Eat Takeaway.com’s Euro 2020 campaign

(Photo: Liesa Johannssen-Koppitz/Bloomberg via Getty Images

Just Eat Takeaway.com argues Uefa's multi-market host format for Euro 2020 has increased the complexity of its sponsorship of the tournament and highlighted the value of the single-country host model. Matthew Glendinning reports.

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